About Us

Nested away in The Block Arcade, in the heart of Ballarat Central, you will find Victorian Flair Jewellers. The shop is a hidden gem that offers a treasure trove of unique and beautiful jewellery pieces made to stand the test of time.

Victorian Flair is owned operated by qualified Jeweller Alana. Alana's passion for her craft began in metalwork classes in secondary school and followed on after completing her jewellery apprenticeship. Three decades later, Alana brings a small wealth of knowledge and skills to her studio where she creates pieces that are a combination of antique and modern, resulting in her own distinctive style.

Victorian Flair can help you design a custom piece of jewellery that is tailored to your specific needs, whether you are looking for an engagement ring, wedding ring, a special gift, or just something to treat yourself, Alana can create a unique piece of jewellery you’ll love to wear.

In addition to her jewellery designing services, Alana offers an exclusive jewellery repair service from ring resizing, chain repairs to a complete rebuilding of your special pieces. She prides herself on diagnosis issues and advises customers on the best options to ensure that their jewellery lasts a lifetime. She can also provide advice on how to care for your jewellery to ensure it stays in the best possible condition.

If you’re looking for a beautiful and unique piece of jewellery, that will stand the test of time, Victorian Flair is the perfect place to start. Alana’s passion for her jewellery designs and her commitment to quality and customer service, are evident in every piece she creates. So why not stop by Victorian Flair today and see for yourself. What makes Alana‘s jewellery so special? You’re sure to find something you love in this hearty little shop in the heart of Ballarat.