Discover Timeless Craftsmanship at Victorian Flair Jewellers

Tucked away in The Block Arcade in the heart of Ballarat Central, Victorian Flair Jewellers is a hidden gem offering a curated selection of exquisite, handcrafted jewellery. Each piece is designed not just to be worn, but to be treasured for generations.

Owned and operated by qualified jeweller Alana, Victorian Flair is the brainchild of over 30 years of experience and dedication to the craft. Her journey began in high school metalwork classes and continued through a formal jewellery apprenticeship. Today, Alana’s studio is where antique inspiration meets contemporary design, resulting in a distinct and personal style that’s uniquely hers.

Victorian Flair specialises in custom-designed jewellery tailored to your vision - whether you’re looking for
an engagement or wedding ring, a thoughtful gift, or a one-of-a-kind piece just for you. Alana works closely with each client to ensure the final creation is both meaningful and wearable, blending craftsmanship with creativity.

In addition to bespoke designs, Alana offers expert repair services, from ring resizing and chain repairs to full
restorations of treasured heirlooms. Her meticulous approach includes careful diagnosis and honest advice to help clients make informed decisions about their pieces. She’s delighted to provide guidance on how to care for your jewellery, so it remains as stunning as the day it was made.

Victorian Flair is your destination for jewellery as unique as your story - designed with care, crafted with expertise, and made to last a lifetime. Alana’s passion for quality and customer service shines through in every piece she creates.

Step inside this charming studio in Ballarat and discover what makes Victorian Flair truly special. You're sure to find something you'll love.